I was recently suggested to take a look at this new service that was developed by a man named Andy Beal. This product is named Trackur. The product scours “millions” of internet sources to find certain keywords, urls, or subject matters. The possibilities of this product is pretty easy to see. Corporate companies have been tracking their online tracks for years. By archiving the buzz about their company, topics being written about their company, and analyzing those opinions, it gives the company a better insight on their demographic and marketing development. But this new product gives the smaller company, and the blogger a chance to start tracking their own global identity and global opinion. Keeping a watchful eye on your company and your competition gives you insight on how to change your writings, marketing, opinions, representation, or even branding.

We all know that you must choose your blog voice very carefully, pick your words like they are ticking time bombs. But if your positive or negative comments are lacking the juice you are seeking, try using this product to better assess how your voice is being interpreted. Forget words, learn through visual representation of your tracks on the blogosphere.